Mono No Aware

Floral Creamy Fragrance for Men & Women

Inspired by the profound Japanese concept of Mono No Aware, this fragrance captures the bittersweet beauty of impermanence and the joy of cherishing transient moments. Translating to the "pathos of things," it’s a celebration of the delicate balance between attachment and letting go, an acknowledgment that life’s ephemerality makes it all the more precious.

Mono No Aware opens with the nutty green freshness of Matcha Tea, an invitation to mindfulness and appreciation. The delicate, translucent sweetness of Cherry Blossom graces the heart, evoking the fleeting beauty of sakura petals dancing in the breeze. As the scent deepens, the grounding warmth of Japanese Cedarwood and soft Musk emerge, creating a serene and meditative dry-down that lingers gently, like a fading memory.