Collection: CRA-YON
At CRA-YON, happiness, curiosity, and overall well-being are the key focus. More than anything, it's a mental attitude. They think improving our sense of smell is a way of life, not just a product.
The brand values living in the now, appreciating the senses, and maintaining an inquisitive mind about the world. They are creating a welcoming, inclusive, and inspiring community where everyone is appreciated.
One spray at a time, they are passionate about using their extensive experience in fragrance development and their network of producers and suppliers to create a world of inspiration and well-being through scent.
Journey
Pioneers of French and Swedish fragrances Christine and Niclas Lydeen introduced CRA-YON in 2020. For many years, they have created fragrances that have won awards in the luxury market while remaining fascinated and exploring the potential of scent to elevate and improve our overall well-being.
Before fragrance became her primary medium of expression, Christine, born and raised in France, worked at trend agencies such as Li Edelkoort and the fashion business Vivienne Westwood. She additionally attended Studio Bercot in Paris for her education.
Types & Varieties
The newest unisex perfumes from CRA-YON are Art Life and Continental. Ami Amie, Passport Amour, Sand Service and Vanilla CEO are the rest of this niche perfume brand's luxury perfumes.
